Effective copywriting isnt only about stringing words together so that theyre easy to understand and sound nice - its also about including a call to action.
A call to action is an industry term that essentially describes a phrase or two on how your reader can further acquire or maintain contact beyond what theyve already viewed on your website. It can be in a single sentence, telling the reader to contact your company through a phone number or email address. It may also be a paragraph
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