As salespeople, we often write prospects off based on assumptions we make about them. It's so easy to do! You just jump to a conclusion based on your suppositions about them without really doing any research. The act seems harmless enough, but can be detrimental in the long run. Say, for example, you don't try to sell a prospect because they don't use products like the one you're selling. This situation can become a self-fulfilling prophecy: because no one sells them, they don't buy. Since
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