If you have spent any time whatsoever surfing the Net, you have definitely come in contact with a banner advertisement (or two, or three...hundred). A banner ad is an advertisement that show up on a webpage as a box containing graphics, bright colors, and sometimes even animation. Underneath this fancy packaging is a hypertext link directing the person that clicks on this banner ad to the advertiser's website (the whole point of the ad) in order to acquire more information on a product or
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