Email Engagement Checklist 2
Is my message the appropriate length? Contrary to popular belief, short is not always better. Testing has proved that long copy versions can generate a better response rate. Yes, that’s a key point: You must test. Without trying messages of various lengths, you won’t know if your recipients prefer short, succinct messages, or longer emails with more content. Regardless of the length that works for your organization, you must still get your overall message across in the first few
