Examples of Iconic Packaging
Designing an item of packaging is not simply about clothing a product in its brand. The brand does play an integral part and can itself be greatly enhanced by successful and complimentary packaging, but the ability to marry the functional purpose of packaging whilst selling the qualities and USPs of the product through three dimensional visual cues can propel a product to iconic status.
The Coca-Cola Bottle
Arguably the most recognised item of packaging in the world (although not that common
