According to a report by ITWeb, nearly 39,000 South Africans who signed up on the Direct Marketing Association of SA's (DMASA's) “do not contact” database are at risk of identity theft, because the list has been leaked to companies that aren't DMA members.
They may find their personal identifiable information floating around in public and may be at risk of being targeted for fraud, and possibly contacted by unscrupulous marketers.
The database is said to contain sensitive information,
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